Imagine a business meeting that went something like this: "I'd like to make shoes using the waffle iron." Response "Kid that's not how shoes are made."
If Phil Knight stopped there an entire chunk of modern culture would be missing. Nike transcends sports and embodies purposeful living. The brand itself is evidence that limits can and will be broken.
Beyond the logical use of anything is innovation. Residing in the middle is conviction, courage and confidence.
These are the three C's to success. It's up to your to draw your map.
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